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Laura Biagiotti - LB ROMA
An app that encourages visitors to discover the hidden beauties of Rome.
Challenge - Create an immersive experience to attract visitors to boutiques
Rome is the Italian city with the largest number of tourists. Laura Biagiotti, who can be said to be the image of the eternal city, wanted to offer an innovative experience to Italian and foreign audiences visiting the city, leading them to discover its beauties and the brand's boutiques.
Solution - LB Roma
For Laura Biagiotti we have developed the LB ROMA app, which allows the user - tourist or citizen - to “browse” the beauties of the Eternal City - and the boutiques of the brand - through 7 interactive itineraries.
Proximity Marketing, Gamification and Content Creation by the same users guide visitors throughout their journey through the city. The app was developed in Italian and English.
Proximity Marketing, Gamification and Content Creation by the same users guide visitors throughout their journey through the city. The app was developed in Italian and English.
Impact - Increase brand awareness and in-store visits
With more than 2000 downloads in the first month, LB Roma has increased the brand's notoriety among foreign tourists, public involvement with the brand and its products, and finally increased visits to stores both in Rome and other Italian cities.
Thousands of content were shared
on social media with the dedicated hashtag #ilikeroma.
