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Rinascente - In a State of Repair
Augmenting Serpentine Gallery of London in Milan
Challenge - Stand out during Design Week in Milan
Rinascente, during the Milan Design Week, wanted to give the city an innovative experience. Standing out in the sea from themed events during the Salone del Mobile has always been complex. Being able to engage the general public on a niche theme, such as design, is even more so. For this reason, Rinascente has turned to the Neosperience group and our decade-long experience in the Digital Customer Experience to create something unique and special.
Solution - In a State of Repair App
To meet the customer's needs, we decided to develop an app for Android and iOS dedicated to the parallel offline event, which would take place in the shop windows and along Galleria Vittorio Emanuele. In a State of Repair, this is the title, wanted to take the Serpentine Sackler Gallery in London to Piazza del Duomo, allowing the public to visit two works by the artist Martino Gamper and the palace of the same art gallery in Augmented Reality.
The digital installation was accompanied by an in-app contest. Photos and sharing of the experience on social channels contributed to the memorability and dissemination of the event and allowed users to win shopping vouchers to spend in-store.
The digital installation was accompanied by an in-app contest. Photos and sharing of the experience on social channels contributed to the memorability and dissemination of the event and allowed users to win shopping vouchers to spend in-store.
Impact - Hundreds of shared content
The experience received excellent ratings from the participating audience; hundreds of photos and content were shared.
In a State of Repair app has allowed Rinascente to stand out from the competition and gain the attention of both the audience interested in the Salone del Mobile and those passing by.
Reality Plus
The In a State of Repair app was created thanks to the Neosperience Reality Plus solution
