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Fornasetti - Digital Experience
Bringing the uniqueness of a historic brand into the digital world
Challenge - A new digital positioning
Fornasetti, an Italian furniture
and design brand, needed a new digital positioning to transport the uniqueness of its brand in contemporary times. To achieve this goal, the brand has decided to contact the Neosperience Group.
Solution - Websites and virtual product tours
For Fornasetti we have created the website and take care of its application management and evolution over time. We have also created the 3D virtual tour of on-site products and are taking care of the launch of the new collections.
In 2019, for Milan Design Week, we created the digital strategy for the launch of Fornasetti rugs.
In 2019, for Milan Design Week, we created the digital strategy for the launch of Fornasetti rugs.
Impact - A digital experience consistent with Fornasetti's communication style
The Fornasetti website - since the Neosperience Group took care of its development - has achieved very significant traffic and positioning results.
The modern interaction design techniques we have implemented have been perfectly combined with Fornasetti's communication style, ensuring consistency in messages conveyed to customers and brand identity through digital touchpoints.
The modern interaction design techniques we have implemented have been perfectly combined with Fornasetti's communication style, ensuring consistency in messages conveyed to customers and brand identity through digital touchpoints.
