Your magnifing glass to deeply understand your users and increase the value of each relatonship.
Listen to the voice of your customers deeply to understand what they truly want.
The Lead Generation Platform to get leads from anonymous traffic on your website. 
Understand the behavior of people in physical spaces and monitor safety requirements.
The Digital Commerce Platform designed to follow the most modern technological standards..
The XReality platform to tell brand and product stories by connecting physical and digital worlds.
Points, rewards, levels, badges, missions: a world of nudges to nurture your customer community.
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Ariel Car - Lead Generation
Enriching the Customer Database with new qualitative data
Challenge - Maximize conversions enhancing customer knowledge
Ariel Car, automotive reseller of Arval's cars, wanted to increase the impact of its business activities through a lead generation initiative that would allow the Company's marketing team to implement personalized communication and sales activities, maximizing conversions and purchase opportunities.
Solution - Online Contest
We created a platform for an online contest that has allowed Ariel Car to generate a large number of profiled leads based on the following information:
01
Hard Data
Socio-demographic characteristics (sex, age, family, province, etc.).
02
Soft Data
Behavioral characteristics, related to purchase preferences (new, used, rental) and car usage habits.
03
Product
Characteristics of the car currently owned (make, model, mileage). Desired related to the functional characteristics of the next car.
04
Attitudes
Opinions and attitudes regarding the different brands and the degree of loyalty to the brand currently owned.
Impact - A new Customer Database
The initiative has allowed Ariel Car to obtain a Customer Database of highly profiled leads, to which to target targeted and one-to-one communications, proposing the most suitable solutions with the most attractive messages for each user. In particular, it was possible for Ariel Car to customize:
01
Offer
The product, suggesting the ideal car (make and model) and the type of solution (purchase or rental, of a new or used car) for each user.
02
Message
The communication, emphasizing the most relevant and most interesting elements for everyone.
