RealDreams: how Technology meets Art

Posted on 27 November 2019 by Neosperience Team

An Idea about Technology and Art.

In September, we got back to our desks. The screensaver, usually showing beautiful landscapes, had become a sad memory of the Summer that was over. We got back to reality, but our eyes were still dreamy.

With this spirit, in the middle of our tasks and deadlines, we came across the announcement of an ideas contest to revive the Villa Reale di Monza. Why not proofing the Neosperience technology’s intrinsic value to some of the most important institutional subjects, but above all, to ourselves?

Therefore, we created a young and dynamic team with heterogeneous expertise, able to extract a rare gem from a turbulent creative storm.

During one of those fast meetings, we shaped a question, as simple as it is important: why would anyone visit the Villa if there is a public park where to go?

A Project.

Our answer to this question was a 360° project, able to redesign the map of interest of the Villa Reale, placing it at the center of an ambitious enhancement scenario: RealDreams, where history and innovation coexist in the Villa of tomorrow.

The application in Augmented Reality +Reale has been designed to allow an organic visit of every space of the complex, with a strong focus on personalized itineraries, based on the preferences and attitudes of the visitor.

The Gamification dynamics and the virtual Ciceroni were designed to better engage the visitor through customized quizzes and games based on the age and profile of the user. To be specific, we made a mashup of Reality Plus, Nudging Gamification, Skinnable App, and Unbreakable Community Solutions.

After this first step, everything fell into place, and new features became part of the organic plan of the project.

For example, the idea of creating the FAAR (Future Artist in Augmented Rooms), a permanent art exhibition that investigates the relationship between art and new technologies, to create an innovative cultural offer, useful to convince visitors to enter the Villa.

At the same time, every aspect of the proposal has been developed in line with the principles of economic sustainability and integration with the pre-existing socio-cultural fabric.

In fact, the core of the success of this idea was to transform the "Nanni Valentini" state art high school into a center of excellence for the application of new technologies to art and design.

Finally, we thought of two additional tools to engage the community: the creation of the Collaboratori Reali(CoRe) network, which will help the managers in the operational management of the Villa, and the establishment of the Amici Reale, who will financially support the complex in exchange for advantages and rewards, thus creating a virtuous circle.

Download the complete project!